Branding is not a logo. It is not advertising. A brand is a set of associations that exist in customers’ minds—the company’s personality. According to Marty Neumeier, brand guru and author of Zag, a brand is a person’s gut feeling about a product, service, or company.
Cyan Design Studio works with clients to identify and define their brand and then create touchpoints that are consistent with their brand. Touchpoints are interactions and exposures a consumer has with a brand. These include items such as corporate identity, website, signage, and email/social media campaigns.
CHCI was founded in 1978 by three Hispanic members of Congress committed to creating a non-profit, nonpartisan leadership institute to ensure a diverse and inclusive work force that included talented Latino Americans. The CHCI CEO recognized that the institute needed a more professional presence that also embodied their mission. Cyan Design Studio worked with CHCI to identify their brand and develop a logo, print collateral, website, and email/social media campaign that are consistent with their brand. This resulted in a style guide to ensure that vendors have access to the guidelines surrounding the visual identity.
CHCI participates in several events throughout the year, and Cyan Design Studio creates display graphics that are consistent with the brand but unique to the event. Their Leadership Conference and Gala held during Hispanic Heritage Month included members of Congress, entertainment by Ruben Blades, and honorees such as Michele Bobadilla and Jorge Ramos.
Cyan Design Studio (CDS) worked under Olive Street Media, a global events marketing company, to update Rincon Technology’s original logo while adhering to their newly defined brand. Rincon Technology, Inc. is a global provider of telecommunication equipment and services with national and global locations. Cyan Design Studio continues to develop Rincon Technology’s look and feel through multiple touchpoints such as trade booths and event graphics, email campaigns, print materials, and presentations.
A four star restaurant was opening in Dana Point, CA and needed an identity that included a logo, signage, website, menu and apparel. Cyan Design Studio was happy to help (and sample the amazing fare).